As I’m building out Nineteen80, I’m exploring a handful of platforms and services from the thousands that are out there. There is no one magic solution that solves everything but instead it’s a patch work of niche solutions tied together with integrations.
The primary objective is to scale and automate this company so that I can produce the output 10X. That can only be achieved by using tools that allow you to create, make, and distribute faster than ever.
No Code Build
This site is build on WordPress with minimal coding and all the graphics and images are ran through a standard set of filters. I’m using Fiverr, Creative Market, and designers from around the world to create original content. On top of this site is the Intercom platform, that’s the chatbot that follows you around and allows visitors to interact with me, schedule meetings, and ask questions.
A traditional company would hire a marketing person, a social media person, a designer, a sales team, an IT team, and so on. That’s a lot of weight to carry. Instead, Nineteen80 is built to produce and deliver 10X its weight. You won’t find a lot of bespoke work for our operations, we save that for our clients.
I like to test in production. It’s a fun phrase I like to say that scares IT people. What it really means is I like to ship faster than anyone else, get it out to the market for validation. You can spend an eternity refining things but none of it matters until it’s in the hands of your users. They make the final call, not you, not your steering committee or sponsors.
The only way this works for me is to be so nimble, agile, and fast that I’m able to make micro pivots along the way.
Personalization at Scale
I’m crediting this to a very smart friend of mine. The holy grail is to create a personalized experience to the individual. Marketers and comms people love to segment audiences. We’re about segmenting down to the individual. That’s a technological feat that realistically only Amazon is going to accomplish in the near future.
In the interim, Nineteen80 is going to be nimble and fast to spin up about a hundred sites to get market feedback. We can edit our main site, or spin up a landing page and ship it out for validation.
Everything is a Commodity
As a services firm, this is the hardest concept to swallow. Traditionally, consulting firms horde their expertise because that’s what makes them special. In this global and technology driven world, everything is a commodity. For example, as I’m creating designs for this site, I found hundreds of much better designers out there and their rates are rapidly driven to zero. There’s always someone else willing to do it better, faster, and cheaper.
Nineteen80 knows that and we know that at the end of the day, it comes down to execution. Can we deliver better than the next person?